Eight years ago, several years after I started my online business, I completed a task that most people would think should have been the first thing to do in this situation. I created a Multi-Vite and called it Monster Multi with Minerals. I still do, as a matter of fact call it that, although it’s been through several redesigns and upgrades in ingredients and of course cover art.
I know for a fact, a few readers out there have the original bottle with its “silver surfer-like” emblem saved as a souvenir. Perhaps you are one of them.
The truth is it took me 4 long years to perfect that formula, because it had to be the bomb of all bombs, the monster of all monsters and of course the pinnacle of multi-vites. But, it could not just be a multi-vite; that would not fit my modus operendi, which is anti-aging all the way, baby!
It had to be an anti-aging multi-vite, designed specifically to encase not only the usual suspects we all need, like Vitamin C and D along with trace minerals. It had to address the then not well known selenium deficiency in the Western World. It had to have additional antioxidants like bromelain, broccoli extract (Sulforaphane and DIM), Alpha Lipoic Acid, and green tea extract.
Right about now you are saying, “Big whoop, Doc; lots of stuff has those things!”
Well, they didn’t have them in 2004, I can tell you! You see, without thinking, I pretty much caused a revolution in the industry and gave rise to the class, “anti-aging multi vites”! Back in the day, when I started, these did not exist and not a small amount of clinical research went into the design of the original product.
We’ve kept it up to date as well.
But, I went one better 3 years ago. Realizing that it was impossible to create a single multi with everything in it and responding to requests from my loyal customers, for an affordable once-a-day all encompassing routine, I created The Daily Dose Pack by including Fish oil and Cardio Booster in the bundle.
Then, I priced it right, especially on continuity/subscription, so anyone could get the total package for basic health and anti-aging.
If they took everything from me and put me on a desert island and allowed me only one supplement, The Daily Dose Pack would be it.
To this day the creation of those ingredients has been the hardest thing I have ever had to do. And it, like me, has stood the test of time.